2011
Qualiko was founded in Ukraine in 2011, where the great taste and quality journey began
Brand Stories
2013
Qualiko entered Europe with its frozen chicken range
2014
Qualiko participated in its first exhibition – Gulfood 2014
2015
Qualiko participated in the European Anuga exhibition for the first time
2018
Opening the office in the Netherlands
2019
Soon after, Qualiko started operating with a fully owned distribution network in Europe
2021
Opening the office in the United Kingdom
2022
MHP and its brand Qualiko recognised as the No1 European broiler producers by WATTPoultry Top companies
Vertically integrated business model
By using a vertically integrated model, we are able to significantly reduce our dependence on suppliers and the impact of fluctuations in raw material prices. In addition to cost efficiency, vertical integration allows us to implement a strict biosafety policy and control the quality of our raw materials and the final quality and safety of our products – right up to the point of sale.
Vertically integrated business model
By using a vertically integrated model, we are able to significantly reduce our dependence on suppliers and the impact of fluctuations in raw material prices. In addition to cost efficiency, vertical integration allows us to implement a strict biosafety policy and control the quality of our raw materials and the final quality and safety of our products – right up to the point of sale.
Grain growing
We use our own grains to produce forage enriched with the protein, vitamins and minerals necessary for the healthy growth of our chickens.
Vertically integrated business model
By using a vertically integrated model, we are able to significantly reduce our dependence on suppliers and the impact of fluctuations in raw material prices. In addition to cost efficiency, vertical integration allows us to implement a strict biosafety policy and control the quality of our raw materials and the final quality and safety of our products – right up to the point of sale.
Production of protein from sunflowers
MHP is the only company in the world that produces protein from sunflower seeds. This ensures cost efficiency and full control over the quality of the forage for our chickens.
Vertically integrated business model
By using a vertically integrated model, we are able to significantly reduce our dependence on suppliers and the impact of fluctuations in raw material prices. In addition to cost efficiency, vertical integration allows us to implement a strict biosafety policy and control the quality of our raw materials and the final quality and safety of our products – right up to the point of sale.
Forage production
We use our own crops to produce feed for our chickens, providing them with the proteins, vitamins and minerals they need.
Vertically integrated business model
By using a vertically integrated model, we are able to significantly reduce our dependence on suppliers and the impact of fluctuations in raw material prices. In addition to cost efficiency, vertical integration allows us to implement a strict biosafety policy and control the quality of our raw materials and the final quality and safety of our products – right up to the point of sale.
Parent farms
Our parent farms are the first link in the chain of our vertically integrated system. The best German producers supply day-old chicks to MHP’s two parent farms. These chicks become the parent stock of our broiler chickens.
Vertically integrated business model
By using a vertically integrated model, we are able to significantly reduce our dependence on suppliers and the impact of fluctuations in raw material prices. In addition to cost efficiency, vertical integration allows us to implement a strict biosafety policy and control the quality of our raw materials and the final quality and safety of our products – right up to the point of sale.
Hatching eggs
The eggs produced by our parent stock are transported to hatcheries located on our farms.
Vertically integrated business model
By using a vertically integrated model, we are able to significantly reduce our dependence on suppliers and the impact of fluctuations in raw material prices. In addition to cost efficiency, vertical integration allows us to implement a strict biosafety policy and control the quality of our raw materials and the final quality and safety of our products – right up to the point of sale.
Poultry production
Our production facilities are fully integrated and include our own parent farm, a new hatchery, a modern processing plant and a forage mill.
Vertically integrated business model
By using a vertically integrated model, we are able to significantly reduce our dependence on suppliers and the impact of fluctuations in raw material prices. In addition to cost efficiency, vertical integration allows us to implement a strict biosafety policy and control the quality of our raw materials and the final quality and safety of our products – right up to the point of sale.
Biogas
In December 2012, MHP launched its first biogas plant with a capacity of 5 MW, which is the first biogas plant in Europe with such a capacity and technology that operates on poultry manure and poultry farm waste.
Vertically integrated business model
By using a vertically integrated model, we are able to significantly reduce our dependence on suppliers and the impact of fluctuations in raw material prices. In addition to cost efficiency, vertical integration allows us to implement a strict biosafety policy and control the quality of our raw materials and the final quality and safety of our products – right up to the point of sale.
Meat processing
The company produces a variety of meat products, ranging from smoked chicken to premium beef and foie gras.
Vertically integrated business model
By using a vertically integrated model, we are able to significantly reduce our dependence on suppliers and the impact of fluctuations in raw material prices. In addition to cost efficiency, vertical integration allows us to implement a strict biosafety policy and control the quality of our raw materials and the final quality and safety of our products – right up to the point of sale.
Distribution
In the local market, our chilled and frozen chicken is distributed through our 11 distribution centres using more than 450 refrigerated trucks, which ensures quality control from our side right up to the point of sale. Our well-designed international logistics enables us to deliver fresh, high-quality products to all countries in our sales network.
Vertically integrated business model
By using a vertically integrated model, we are able to significantly reduce our dependence on suppliers and the impact of fluctuations in raw material prices. In addition to cost efficiency, vertical integration allows us to implement a strict biosafety policy and control the quality of our raw materials and the final quality and safety of our products – right up to the point of sale.
Retail trade
Our products are currently distributed through our own franchised stores (in Ukraine), as well as through other stores and supermarkets.
Our Sustainability path
Today marks the publication of MHP and Qualiko’s 2023 Sustainability Report, announcing its achievements in areas including sustainability, people’s wellbeing, caring for the planet, animal welfare and product quality and safety.
Quality standards and certification
